Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: Children's books are lacking diversity

Many young people feel under-represented in books as they don’t see characters or people who look like them in the texts they’re reading.

Stat : Statistic : Youth

News

Stat: US beauty consumers prioritise skincare

US sales of prestige beauty products have fallen during the pandemic but skincare sales are up, according to a report.

Beauty : Wellnes : Covid-19

News

Stat: Consumers recognise the benefits of healthy fats

People are moving away from the mindset that fats are an entirely negative dietary component.

Food : Nutrition : Statistic

News

Stat: Fashion’s fiscal downturn paves the way for re-invention

The annual State of Fashion report by McKinsey & Co and The Business of Fashion (BoF) has revealed the ramifications of Covid-19 on the fashion sec...

Fashion : Retail : Statistic

News

Online discovery presents opportunities for beauty brands

The pandemic has pushed beauty consumers towards online shopping, but they have high expectations of e-commerce sites, according to new research.

Stat : Statistic : Beauty

News

Stat: Mental wellness becomes a £90bn market

The Global Wellness Institute’s (GWI) latest report Defining the Mental Wellness Economy reveals the monetary size of the global mental wellness ma...

Stat : Health : Wellness

News

Stat: University students’ financial freedom sways brand choice

Research by student marketing agency Dig-In reveals how marketing behaviours change among young Britons when they go to university.

Stat : Statistic : University

News

Stat: UK consumers opt for tv ads over paid services

With UK consumption of connected tv (CTV) – streaming of tv over the internet on any device – having gone up during Covid-19, new research by Unrul...

Stat : Statistic : Media And Entertainment

News

Stat: British Boomers more likely to exhibit green behaviour

The recent People & Power Report 2020 conducted by Opinium for renewable energy supplier Pure Planet reveals generational discrepancies in day-to-d...

Retail : Sustainability : Carbon Footprint

News

Stat: Self-tanning redefines self-care during Covid-19

While sales in the overall beauty category have fallen during Covid-19, research by The Body Shop reveals that spending on self-tanning has risen i...

Stat : Statistic : Covid-19

News

Stat: Online touchpoints underwhelm UK consumers

Research by Cognifide, a marketing consultancy owned by Wunderman Thompson, highlights the key areas brands need to focus on to improve consumers’ ...

Retail : Technology : Stat

News

Stat: Young people set to shun a boozy Christmas

With the lockdown period prompting many consumers to reflect on old habits, young people are driving the trend of low- and no-alcohol drinking.

Food & Drink : Alcohol : Statistic

News

Stat: Millennials turn to DIY wills during the pandemic

According to UK start-up Farewill, more Millennials are considering writing their own will than before the pandemic.

Society : Fashion : Stat

News

Stat: Private-label groceries thrive during the pandemic

Many consumers’ shopping habits are changing as they choose private-label goods over their preferred brands.

Retail : Stat : Statistic

News

Stat: Dependence on hospitality tech grows amid Covid-19

As the pandemic continues to hit the hospitality sector, technology is being used to reassure nervous consumers during the inter-Covid period.

Travel & Hospitality : Technology : Society

News

Stat: US online holiday sales will break all records this year

This year, online holiday sales in the US are expected to shatter all previous records, according to Adobe.

Retail : Stat : Statistic

News

Stat: Freelance designers set to earn more in 2020

The outlook for the freelance creative industry in 2020 is largely optimistic, with many designers anticipating higher earnings than last year.

Society : Workplace : Design

News

Stat: Consumers prioritise wellness across all sectors

It is important to consumers that brands focus on wellness, according to research by Ogilvy, with 73% of consumers considering it an essential stra...

Health And Wellness : Retail : Stat

News

Stat: Home improvements are being motivated by video calls

New research by home improvement retailer Wickes has shown that over half (53%) of British employees working from home during the pandemic have imp...

Society : Workplace : Stat

News

Stat: Pre-orders bolster UK department store spending

According to research by the Office for National Statistics (ONS), British consumers are preparing for the holiday season with a shift to online sp...

Retail : Society : Pre-order

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