Mulberry accelerates growth with circular exchange initiatives

UK – Mulberry has published its 2024/2025 Impact Report, highlighting major progress in circularity and regenerative design.

Having achieved B Corp certification, the luxury brand continues to embed sustainability at the centre of its governance, sourcing and community-driven craftsmanship, focusing on three strategic pillars: Climate, Circularity and Community.

A standout success this year has been The Mulberry Exchange, which surpassed £1m ($1.35m, €1.2m) in annual sales for the first time – representing 42% growth since its debut at London Fashion Week in 2020. To date, more than 7,000 pre-loved Mulberry bags have been re-homed across online and in-store channels, signalling the growing commercial and cultural relevance of luxury resale.

With partnerships in regenerative leather and industry collaborations, Mulberry is positioning itself as a model for how legacy brands can align heritage with a regenerative future while building tangible commercial results.

For more brands disrupting the market with upscaled marketing initiatives, luxury partnerships and circularity-led retail concepts, head to our Rebranding Resale report.