The Good Pill Co aims to certify the under-regulated supplements market

Sweden – Newly launched certification body The Good Pill Co has secured strategic funding from sports medicine experts The Nxt Level Group to accelerate its global roll-out and establish itself as the trusted benchmark for supplement quality and transparency.

Founded in June 2025, the Stockholm-based company offers a Certified Contents mark that verifies active ingredient accuracy, bioavailability through disintegration testing and contaminant safety. Its Cleaner Sport certification assures athletes and brands that products are free from doping-related substances – an essential step for competitive sport integrity.

Partnering with leading brands such as Pharmalinea and Tosla Nutricosmetics, The Good Pill Co aims to make rigorous testing the standard for all new supplements within five years, with rapid expansion planned across Europe, Asia-Pacific and North America.

The certification programme is being launched as the ever-growing global supplements market faces increasing scrutiny over light regulation and misleading claims. As Lyma founder Lucy Goff told LS:N Global: ‘The reality is that the market is entirely unregulated. Manufacturers can make unsubstantiated claims.’ The Good Pill Co’s independent verification addresses these long-standing gaps, setting a new benchmark for consumer trust and product integrity.

By creating a global standard that elevates safety, efficacy and sustainability, The Good Pill Co shows how moving beyond marketing-led promises to science-backed, transparent operations can secure consumer loyalty through verified quality in an increasingly discerning market. For more on this, see our Accredited Beauty macrotrend report.