EU-backed accelerator co-funds first-of-its-kind cultivated meat farm
Cell-cultivated chicken by Good Meat, US

EU-backed accelerator co-funds first-of-its-kind cultivated meat farm

The EU has backed the world’s first cultivated meat farm, with EIT Food awarding £1.7m ($2.4, €2m) to the Cellular Revolution in Agriculture and Farming Technology (Craft) Consortium.

Cell-cultivated chicken by Good Meat, US Cell-cultivated chicken by Good Meat, US

The Netherlands – The EU has backed the world’s first cultivated meat farm, with EIT Food awarding £1.7m ($2.4, €2m) to the Cellular Revolution in Agriculture and Farming Technology (Craft) Consortium.

Anchored by farmer participation, the project reflects shifting consumer trust – 27% of Europeans say they trust farmers to ensure cultivated meat safety, compared with just 11% for retailers or private companies (source: Euroconsumers).

Craft aims to integrate cultivated meat into real farms, embedding production alongside livestock and crops to create resilient, decentralised food systems. As RespectFarms co-founder Ralf Becks put it: ‘Craft boils down a world problem to farm size. Once it works, we scale this out to the world.’

The sustainability potential is significant – cultivated meat could cut water use by 78%, land use by 95% and emissions by 92% (source: Green Queen). For farmers, it offers diversification without abandoning heritage.

Head to our Cultivated Meat Market report to explore how sustainability concerns, fine dining and protein initiatives are redefining the lab-grown meat industry.

Strategic opportunity

Reframe food innovation around trust – partner with farmers to embed transparency and community in your business strategy, ensuring cultivated products carry cultural legitimacy as well as sustainability credentials

Discover More Signals & Stats
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Signals & Stats

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Pedestrians are walking faster and lingering less in public spaces

Signals & Stats

Pedestrians are walking faster and lingering less in public spaces

Pedestrians in American cities are moving faster and spending less time lingering in public spaces, according to a new study from MIT’s Senseable C...
MIT : Wellness : Design
Stat: Taylor Swift’s new album movie breaks US box office

Signals & Stats

Stat: Taylor Swift’s new album movie breaks US box office

Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28....
Pop Culture : Advertising : Media
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Signals & Stats

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

Signals & Stats

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

Signals & Stats

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health : Wellness : US Market
Future Château launches mid-strength wines at Selfridges

Signals & Stats

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
OpenArea reframes nature as cultural canvas with new London festival

Signals & Stats

OpenArea reframes nature as cultural canvas with new London festival

OpenArea, the brainchild of cultural strategist Ollie Olanipekun, transformed Camley Street Nature Reserve in King’s Cross into a vibrant hub of ar...
Nature : Food : Design
Stat: Americans push back against tipflation

Signals & Stats

Stat: Americans push back against tipflation

Tipping fatigue is intensifying across the US, with 65% of consumers saying they are tired of tipping – up from 53% in 2023, according to Popmenu’s...
Retail : US Market : Hospitality
Lancôme opens luxury retreat space and cafe in Doha airport

Signals & Stats

Lancôme opens luxury retreat space and cafe in Doha airport

Lancôme has unveiled Café de la Rose inside Doha’s Hamad International Airport, its first travel retail café and only the second globally.
Retail : Beauty : Travel
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN