Stat: Regular personal care emerges as a preventive health tool

Global – Personal care routines are being reframed as a tool for holistic wellbeing, according to a new report from Kenvue, the parent company of brands such as Neutrogena, Aveeno and Tylenol.

The report A New View of Care draws on insights from a study of 10,000 individuals in 10 countries and found that 88% of people now see their routines as beneficial to overall health, rather than to appearance alone.

While 73% spend less than 30 minutes a day on personal care, even small investments show impact: those devoting at least 15 minutes reported better health outcomes (45%) than those who do not (31%).

The report emphasises how younger generations, particularly Gen Z and Millennials, are driving a shift toward prevention-focused care, with many wishing they had started their personal care routines earlier.

Our Longevity Lifestyles report spotlights the skincare brands that are promoting cell health, supercharging prevention and driving beauty towards the holistic wellbeing category.