Global – Fairmont Hotels & Resorts is elevating its global hospitality experience through a new partnership with French audio innovator Devialet.
Rolled out across all 96 of Fairmont’s properties, the collaboration integrates Devialet’s cutting-edge sound technology into key guest touchpoints, from immersive in-room sound journeys to evolving lobby soundscapes designed to reflect each destination’s character.
The partnership will extend into cultural activations, including Disappearing Bar pop-ups that blend mixology with soundscapes inspired by Fairmont’s cocktail heritage and a Party Like It’s 1907 series, which draws from Fairmont’s history of hosting legendary performances by icons such as David Bowie and Ella Fitzgerald.
In our recent Luxury Listening Rooms report, we explored how brands are creating sound experiences that resonate on an emotional, sensorial and cultural level.
By fusing acoustic innovation with its cultural legacy, Fairmont is redefining luxury hospitality and positioning sound as a cornerstone of its next-generation guest experience.
Strategic opportunity
Treat sound as a strategic design layer. Use immersive audio to elevate experiences, strengthen emotional resonance and extend your brand presence into everyday environments