Mastercard launches AI-powered stories for commuters

Australia – Mastercard has launched its Transit Tales campaign which tailors classic stories to the length of commuters’ journeys.

Available to 1.2m people in Sydney, the campaign uses AI technology and real time transit data to personalise stories to the commuter's exact journey time at no cost.

The stories include The Jungle Book, Romeo and Juliet, The Great Gatsby, Dracula and The Wizard of Oz and can be reimagined through different genres such as mystery, thriller, superhero saga, sci-fi fantasy and dystopian adventure.

‘There’s been a lot of talk about AI and creativity. We couldn’t think of a better way to harness it than by turning mundane train rides into imaginative escapes,' said Shane Geffen, executive creative director at McCann Australia, which developed Transit Tales.

Transcripts are available for each story, helping to make the campaign more inclusive. At the end of their trip, commuters can purchase the full book via online retailers. The campaign is live across Sydney metro and train networks and supported by out of home, digital and social activations.

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