EcoBeautyScore unveils science-backed beauty scoring system

Europe – EcoBeautyScore, the first science-based environmental scoring system for cosmetics and personal care, has officially launched with support from over 70 global manufacturers and trade associations.

Grounded in the EU’s Product Environmental Footprint methodology, the system evaluates products across 16 impact areas – from carbon emissions to water usage – translating complex data into a simple A–E rating.

As we explored in our Accredited Beauty report, today’s consumers demand evidence-based claims around quality, efficacy and sustainability – signalling a shift toward the healthification of beauty.

Consumers in select European markets can now compare the environmental impact of products from brands including L’Oréal Paris, Neutrogena, Nivea Q10 and Eucerin. Currently covering shampoo, conditioner, body wash and face care, the initiative plans to extend across the full beauty category.

For brands, it enables strategic insight into environmental impact, supporting smarter, lower-impact innovation. As transparency becomes non-negotiable, this scorecard is poised to become a new industry standard.