Habitat and Pinterest unveil immersive campaign putting emotion into home design

Global – Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shoppable inspiration.

Launching exclusively on Pinterest, The Home of Attention is Habitat’s first campaign with the platform, and blends short films with interactive formats to show how small design choices – like a single lamp – can reshape the mood, function and personality of a space.

Each cinematic film captures a moment of re-invention in the home, supported by Pinterest-first features such as 360-degree shoppable sets, creator content and the platform’s new collage ad format.

The campaign, led by branded content agency Drum with media by PHD UK, leans into Pinterest’s unique role as a visual discovery engine where people actively seek ideas and plan their spaces.

‘We’ve reframed ‘simple’ changes as powerful, considered moves that earn attention and consideration,’ said Chris Frankland, senior creative at Drum, in a press release. The first film, centred around Habitat’s Billie Lamp, went live on 25 June.

In EQ-homes, we previously analysed how brands are embedding emotional intelligence into everyday appliances, signalling a shift from smart to sensitive home technology.