Selfridges to open exclusive members’ club at Oxford Street flagship store

UK – Selfridges is planning to open its first-ever members’ club at its Oxford Street flagship store in 2026, transforming part of its fourth floor into an exclusive social and shopping space for top-tier customers. 

Named 40 Duke, the club is described as ‘an exclusive new shopping and social destination for its most valued customers and members’.

The proposed development, now under review by Westminster City Council, would convert existing office space into a private lounge and bar with 80 covers, a 14-seat private dining room and terrace, and an additional outdoor terrace for 50 guests. Opening hours would run from 8:00am to 12:30am Sunday to Thursday, and until 1:30am on Fridays and Saturdays. 

By re-imagining executive office space as a high-end members’ club, Selfridges aims to enhance its luxury positioning while supporting the vibrancy of Oxford Street and London’s West End retail experience.  

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