Tesco taps into 1990s nostalgia with Clubcard-themed nightclub

UK – Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.

Taking over Soho’s Vinyl Factory on 4 and 5 July 2025, the event promises a full-blown 90s and early 00s revival, complete with retro drinks, neon dancefloors and live sets from era-defining acts.

At the exclusive club for Clubcard members, guests can enjoy drinks such as J2O and WKD at the Little Tesco bar before heading over to the Self-Checkout Selfie Station or to try their hand at retro games to win exclusive prizes from Clubcard Reward Partner brands.

The nightclub was inspired by Tesco research, which found that 55% of Brits feel nostalgic for the 90s and early 00s, and 68% of 18–24-year-olds say they’d love to experience a 90s night out.

As explored in our Third Space Retail report, public parties are fast becoming a valuable strategy for brands to foster community connection and experiential engagement.