Zara launches travel mode feature to enhance customer experience

Spain – Zara, the flagship brand of Inditex, has unveiled a new travel mode feature in its mobile app, aimed at enriching the customer experience during travel. This feature, now accessible through geolocation in the user’s selected market, offers curated travel content, including guides, tips and recommendations for destinations such as Italy, the UK and Japan.

Enabled users can explore local attractions, share travel memories, locate nearby Zara stores and make online purchases directly within those markets. Notably, the travel mode operates even without internet access, ensuring consistent usability while on the go.

Zara’s new feature is a key part of its omnichannel strategy, reflecting the brand’s commitment to merging digital and physical retail experiences. As of the end of 2024, Zara operated 1,759 retail locations worldwide, achieving a 6.6% sales increase in fiscal year 2024 to reach £23.5bn ($30.9bn, €27.8bn) (source: Fashion Network).

In our TikTok Travel Agents and The Future of Travel Publishing reports, we analyse how, in order to increase engagement with travellers, brands must become tourism taste-makers akin to tour operators and travel guides.