Good Jamu brings ancestral wellness rituals to modern routines

UK – Good Jamu is reviving an ancient Indonesian healing tradition with clarity and cultural conviction. Launched in the UK in June 2025, the brand draws on the age-old tradition of jamu – a daily botanical beverage rooted in heritage – to offer functional drinks that fuse health, ritual and sustainability.

‘For generations, jamu lived in kitchens and on street corners across Indonesia. It wasn’t marketed. It was passed down, made by hand, served with intention,’ says co-founder Anna Uspessij. ‘We created Good Jamu to honour that legacy while making it accessible. This wisdom shouldn’t be a secret any more.’

Formulated with organic, additive-free ingredients like tamarind, hibiscus, lemongrass and lime, the range supports immunity, digestion, metabolic health and stress relief. Designed for everyday use, Good Jamu’s products are as intentional in formulation as they are in form, with packaging created by circular design studio Space Available.

As explored in our Functional Feasting report, brands are embracing flavour-forward formats that turn functional nutrition into meaningful, repeatable rituals.