UK – Biotech-led skincare brand Fjör is launching the world’s first hydrolytic body moisturiser on 3 June 2025. The microbiome-first product, powered by 30 years of enzyme science, is designed to deliver 24-hour hydration while rebuilding the skin’s natural ecosystem.
Founded by Swedish-Singaporean Natalie Enslöw, Fjör is redefining skin health by addressing microbiome deficiency caused by over-cleansing, urban pollution and harsh skincare routines. The brand states that the release of the next-generation formula marks a pivotal step in full-body skin health.
At the heart of the innovation is the patented Hydrolytic® Enzyme, which clears dead skin and supports beneficial bacteria. Clinical studies show it increases microbiome diversity by 38% in 28 days and strengthens the skin barrier by 29% in just one hour.
Formulated with xylitol and Japanese blood grass root extract, the moisturiser is fragrance-free, fast-absorbing and suitable for sensitive skin.
Fjör’s expansion into bodycare follows the success of its Hydrolytic® Serum and signals a new chapter where ‘microbiome support is no longer limited to the face’.
LS:N Global has previously interviewed Enslöw and the brand’s scientific lead Mats Clarsund in our Longevity Skincare viewpoint. For deeper insight into this emerging space, explore our Skintellectual Bodycare market report, which highlights key trends and opportunities shaping the future of full-body skincare.
Strategic opportunity
Position bodycare as the next frontier in skin longevity by developing microbiome-supporting, clinically backed products for the full body, while educating consumers on why whole-body skin health matters just as much as the face