Wildsmith translates tree intelligence into a sonic wellbeing journey

UK – Following its progressive moves into sustainable skincare and regenerative design, Wildsmith is now turning to sound as a wellness modality. The skincare brand has unveiled Treescape, a two-hour audio composition created using biosonification – a technique that translates the electrical impulses of trees, soil and microbial life into sound.

Created by sound artist Justin Wiggan and rooted in the biodynamic arboretum of Heckfield Estate, the soundscape is interlaced with solfeggio frequencies and binaural beats, inviting listeners on a therapeutic journey from forest floor to canopy. ‘It’s a sonic conversation with the very fabric of life,’ says Wiggan, who also captured atmospheric data such as cloud movement and wind pressure.

Treescape is now the official soundscape of Wildsmith’s wellbeing experiences – six immersive movements designed to reduce stress, regulate emotions and re-attune the body to nature’s rhythm. ‘Justin’s work aligns beautifully with our philosophy,’ says Katherine Pye, general manager at Wildsmith. ‘It creates meaningful connections between people and the natural world.’

As consumers spend nearly 90% of their time indoors, brands are exploring new formats to repurpose nature’s benefits for sensory self-care. From Tree.fm’s audio forests to The Nue Co’s phytoncide-inspired Forest Lungs, we explore how nature is being repackaged in our Synchronised Care macro trend. Treescape continues this shift towards nature-based wellbeing – not as escapism, but as a form of innate health activation. As synthetic lifestyles reach their saturation point, this project reflects a broader cultural turn: one where reconnecting with the natural world is recognised as essential to restoring our human baseline.