US – In a recent survey of over 100,000 Americans considering emigration, Portugal has emerged as the top relocation destination.
Conducted by relocation platform and community Expatsi, the survey, published in March 2025, reveals growing interest in moving abroad – with nearly half of respondents citing a desire for more or different freedoms as a driving factor.
The data found that personal growth, political disillusionment and lifestyle aspirations are fuelling the exodus. While 56% feel the US is too conservative and 53% say the country is too divided, many are drawn to countries offering a greater sense of safety, affordability and purpose-driven living. Portugal’s relaxed pace, lower cost of living, and accessible digital-nomad and retirement options are helping it become a magnet for freedom-seekers.
The shift signals a broader redefinition of the American Dream – one less tethered to national borders and more aligned with personal wellbeing and ideological compatibility. As highlighted in our Future Five 2025: Longevity and Anti-tourism Market reports, places such as Portugal are fast becoming hubs for intentional living. From Life Plan Resorts’ healthy-ageing villages to remote-work-friendly visa schemes, they’re attracting everyone from Boomers to boundary-pushing nomads.
Strategic opportunity
As lifestyle-led migration grows, brands can tap into expat and relocation mindsets by designing products, services and communities that align with consumers’ evolving definitions of freedom, fulfilment and belonging