Social media star Kai Cenat launches Streamer University

US – Twitch streamer and YouTuber Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce content. 

Inspired by Hogwarts, Cenat announced the initiative via a cinematic Instagram video stating: ‘Here, you will find a school where chaos is encouraged and content is king.’ Within minutes of the launch, more than one million applications flooded the official website, briefly crashing it. 

Held on an undisclosed college campus, the programme is open to all types of content creators, not just streamers, with 150 spots available. ‘All creators will be living on a college campus for free… If you want to be a teacher or student, apply now!’ Cenat posted on X. 

Originally teased during a Twitch stream earlier this year, Cenat’s goal is to offer an immersive, collaborative space. The course promises top industry creator-led workshops, with sessions covering everything from live-stream production to brand-building and creative strategy. 

Cenat’s latest venture aligns with our report, The New Creatorverse, in which we analysed how content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.