Stat: Nearly half of UK shoppers prefer in-store retail – but body image challenges persist

UK – As consumers’ desire for in-person connection increases, nearly half of UK shoppers now prefer to shop in-store, according to new research from Battersea Power Station. The findings reveal that convenience and the ability to try on items remain key drivers of in-person retail, with 30% valuing access to multiple stores and 38% highlighting the benefits of trying on different sizes and styles.

‘It’s about atmosphere, engagement, and ultimately, the visitor journey leading to a positive shopping experience,’ said Kate Boothman-Meier, head of communications and marketing at Battersea Power Station Development Company.  

The research also highlights an emotional barrier, however: 47% of UK consumers, rising to 56% for women, say looking in the mirror while trying on clothes is a difficult experience. In response, Battersea Power Station has launched Radiant Reflections, a campaign of feel-good events and body positivity workshops aimed at creating more inclusive, confidence-boosting shopping environments.   

Battersea Power Station's findings align with insights from our Communities report, The Value Vanguard, which highlights how shoppers continue to value in-store experiences for both social and practical reasons.