Olivier Rousteing re-imagines whisky with Johnnie Walker

Global – Johnnie Walker has unveiled its first collaboration under its new luxury platform Johnnie Walker Vault, partnering with French couture designer Olivier Rousteing for Couture Expression, a limited-edition whisky collection blending fashion and flavour. 

Developed in partnership with master blender Dr Emma Walker, Couture Expression spans four blends – Spring, Summer, Fall and Winter – inspired by Rousteing’s emotional connection to the seasons. Each blend features rare whiskies from the Johnnie Walker Vault, and the range also includes Brora and Port Ellen, described as ‘ghost’ whiskies as they were produced by distilleries that have closed down but still have ageing stocks available.

‘This has been an emotional journey,’ Rousteing says of the 12-month co-creation process. ‘Like a couture collection, each season expresses a different energy.’ 

Presented in crystal decanters by Baccarat, wrapped in metallic hues and crowned with sculptural wing stoppers, the collection merges whisky craftsmanship with Rousteing’s couture artistry. Only 25 bottles of each season will be available globally, priced at £16,000 ($21,278, €18,884). 

The collaboration signals a bold new era of creativity in luxury spirits, redefining what a Scotch whisky can look, taste and feel like. Explore our Five Brands Rejuvenating Whisky report to discover how bold whisky-makers are redefining tradition with fresh branding and marketing, capturing younger audiences while preserving timeless craft.