Zendaya wears spacesuits by On to champion movement for all

Switzerland – Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of moving together. Directed by Nadia Lee Cohen and styled by Law Roach, the surreal visuals blend retro-futurism, sci-fi and fashion to explore courage, friendship and collective confidence.

‘Zone Dreamers was such a joy to create,’ said Zendaya. ‘This campaign is about courage, friendship and the kind of trust that gives you the freedom to step outside your comfort zone.’

Presented as the ‘greatest movie never made’, the cinematic campaign features Zendaya and her crew navigating imagined worlds in custom-designed spacesuits by Roach and jewellery by Chris Habana.

‘The campaign may live in an imagined universe, but its message is very real: everything is possible when we move together,’ added Alex Griffin, chief marketing officer at On.

Launching alongside the campaign are two new products: the Cloudzone sneaker and the sculpting Studio Knit Bodysuit — both part of On’s spring/summer 2025 collection. 

In our Cosmic Couture report, we analysed how, driven by a consumer appetite for exploration and escapism, brands are discovering the sky is not the limit but the beginning. Space is fashion’s next destination.