Stat: US teen beauty spending soars as Gen Z embrace fragrances and skincare

US – Teen beauty spending is on the rise, with Piper Sandler’s Taking Stock With Teens 2025 report revealing double-digit year-on-year growth, particularly in fragrances and skincare.  

A survey of 6,455 US teens across 43 states found fragrances to be the fastest-growing category, with teen boys increasing their annual spending by 44% to £96 ($127, €112), surpassing girls’ average of £81 ($107, €94). 

Daily fragrance use rose significantly, with 53% of boys and 78% of girls applying scent daily – up from 43% and 66% in 2023. Jean Paul Gaultier and Versace topped teen boys’ fragrance preferences, while Bath & Body Works and Sol de Janeiro led among girls. 

In skincare, CeraVe remains dominant across genders, with 52% of boys and 32% of girls naming it their go-to brand. Sephora retained its lead as the top beauty retailer for teen girls, while Amazon led among boys. 

Our Three Key Takeaways From NRF 2025: Retail’s Big Show and World Retail Congress 2024: Community Commerce reports unpack the co-creation and phygital experience strategies brands need to employ to tap into the Zalpha economy (the youngest Gen Z and oldest Alphas).