Alo Yoga bridges virtual and physical worlds with Roblox store activation

Global – Alo Yoga has revamped its sanctuary on Roblox, introducing new fitness features and a ground-breaking near-field communication (NFC)-powered in-store activation that connects digital and physical wellness.  

In a first for the gaming platform, visitors to any of Alo Yoga’s 150 global stores can now scan an NFC-enabled sticker on store windows to unlock exclusive in-game gear, such as the Alo GOAT jacket.  

Alongside this innovation, the updated Roblox sanctuary offers running challenges, cold plunge therapy, interactive gym equipment, and Alo Moves yoga and meditation content, blending fitness and mindfulness in a digital space.  

‘This refresh underscores our commitment to innovation and to redefining wellness in both digital and real-life spaces,’ said Danny Harris, co-founder and co-CEO of Alo Yoga, in a press release.  

For more insights on Alo Yoga’s recipe for success, head to our Brand Innovation Debrief:  Alo Yoga.