Switzerland – Ayun, a Swiss longevity clinic from Maximon, has opened in Zurich with ambitions for a global network targeting Europe and the Middle East. Ayun joins Maximon’s wider portfolio, which includes menopause start-up Frieda Health, supplement brand Avea and health analytics company Biolytica, all focused on promoting healthy ageing.
Ayun offers tiered annual subscriptions priced at £4,835 (CHF5,500, $6,200, €5,740) or £7,824 (CHF8,900, $10,035, €9,288), currently sold out, providing access to three floors of science-backed services. These include comprehensive health check-ups such as blood and biomarker analysis, DNA risk assessments and glucose-monitoring.
Members receive ongoing personalised longevity guidance encompassing nutrition, fitness and supplement plans, with treatments like cryotherapy, red light therapy, IV drips and hyperbaric chambers. To broaden accessibility, Ayun also offers scaled-back longevity checks to attract new consumers who are in the nascent stages of investing in their Longevity Lifestyle.
Strategic opportunity
Instead of promoting longevity businesses through wellness influencers, consider partnering with scientists and accredited medical practitioners to increase credibility with consumers