Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst Alice Crossley discusses Refy’s community trip to Mallorca, Unplugged’s European expansion and David Beckham’s latest wellness venture.

: Cosmetics brand Refy’s latest campaign spun the influencer trip on its head by taking its community members on a branded jaunt to Mallorca. Co-founder Jess Hunt accompanied the group, bringing them to a branded beach club and wine bar and gifting them Refy products. Burnt out by influencer culture, people are turning to their peers and expert influencers for content instead. Refy’s campaign is a masterclass in creating authentic social content. 

: Digital detox retreat company Unplugged has added a cabin in Spain to its portfolio, which includes locations in Australia and the UK. In our Teens, Tech and Tapping Out report, we explored how the next generation is grappling with their relationship with technology. Digital detox holidays could be a key solution.

: David Beckham has co-founded health and wellness company IM8, set to launch later this year. IM8 aims to revolutionise health with products developed alongside NASA’s former chief scientist Dr James L Green. Could Beckham become the new face of Longevity Lifestyles?