Louis Vuitton’s new book aims to capture Paris’ Olympic spirit

France – As Paris gears up for the 2024 Summer Games starting on 26 July, a new book aims to capture the city’s Olympic spirit. Louis Vuitton has released the 2024 edition of its City Guide along with a special Paris Sport companion. This boxed set encourages readers to discover Paris with an athletic twist.

The guide features insights from French fencer and Olympic hopeful Enzo Lefort, who moved to Paris aged 16 from Guadeloupe to join an elite sports training programme. Lefort shares his perspective on the city’s vibrant sporting culture.

The Paris Sport edition goes beyond the usual curated listings. It profiles neighbourhoods to uncover their athletic identities, introduces local sports figures and highlights popular sports gear. The volume also includes engaging anecdotes and Olympic trivia, such as the story of Japanese runner Shizō Kanakuri, who holds the record for the slowest completion of a marathon – officially recorded as more than 54 years.The book also has details about the Roland-Garros tennis balls and the crafting of sporting trophies in France.

Available in French and English, the box set can be purchased at Louis Vuitton boutiques and Parisian department stores Le Bon Marché and La Samaritaine. A digital version allows accessibility to both locals and visitors, showcasing how brands can offer total lifestyle curation as revealed in Luxury States: New Codes of Luxury 2024-2025.