Germany – Imoo, the pioneering brand in kids’ smartwatch technology, has introduced its new flagship sports watch phone, the Z7, in the UK and Germany. Building on a decade of research in children's smartwatches, the Z7 offers advanced sports and health monitoring features alongside its unique flip dual-camera design.
The device enables HD video calls with its 5MP rear and 2MP front cameras, ensuring parents can see their kids’ surroundings during calls. This feature allows families to keep in touch during adventures, like summer outings in national parks.
Safety and health monitoring are key strengths of the Z7. It boasts global navigation satellite systems for accurate child-location tracking and a PPG sensor to monitor heart rate, body temperature, and emotional changes. The class mode feature also minimises distractions during school hours.
To encourage physical activity, the Z7 includes four sport modes – running, rope skipping, sit-ups, and swimming – supported by a reward system for peer challenges. Retailing for £189 ($244, €219), the watch functions underwater up to 20 metres via IPX8 water resistance.
For more insights on technology designed for Gen Alpha, head to our Teens, Tech and Tapping Out report.
Strategic opportunity
Given the increasing interest in child safety and health, consider developing smart wearables tailored for children. This includes features such as health monitoring, GPS tracking and communication tools