Pentawards unveils new spirits and CBD packaging design awards

UK – In a bid to stay ahead of evolving industry trends, the annual Pentawards packaging design competition has unveiled two new sub-categories: spirits and CBD products.

Under the Beverages umbrella, the newly introduced Spirits Collection sub-category aims to recognise outstanding designs for spirits ranges, including both dark and clear spirits. The decision follows the introduction of a Wine Collection sub-category in 2021.

Simultaneously, the Body, Health & Beauty category will now feature a dedicated CBD sub-category. With the CBD market projected to reach £15.50bn ($19.67bn, €18.12bn) by 2032, Pentawards seeks to spotlight the industry’s development through innovative packaging design (source: Custom Market Insights).

‘We’ve seen some really exciting, creative and experimental designs coming through in previous years for CBD products, and as this industry grows at pace, we wanted to create sub-categories that demonstrate how packaging design evolves with it,’ said head of Pentawards, Adam Ryan.

For more insights on packaging design, head to our analysis of the latest edition of the Pentawards.