Delta promotes diversity with Faces of Travel initiative

Global – Delta Air Lines has launched its Faces of Travel image library, comprising 200 photos and 40 video clips that authentically depict diverse travellers enjoying extraordinary experiences around the world. These images are available to download for free on Adobe Stock.

In an industry where travel marketing often features a narrow representation of individuals, typically focusing on white, able-bodied, cis-gender and heteronormative people, Delta’s initiative is a positive leap towards inclusivity. All assets were captured by Korean-Mexican photographer Seo Ju Park in Cape Town, South Africa. The airline’s collaboration with Adobe is part of Delta’s commitment to increase representation within travel culture, encouraging diversity in image and video content used in social media and tourism ads.

The initiative, which was brought to life in partnership with creative company Kin, aims to inspire more people to see themselves in faraway places, expressing their identities, while building a more welcoming and inclusive future.