Parfums Christian Dior turns to longevity research

France – Dior Science has revealed ambitions to become a powerhouse in reverse ageing research. In July 2023, the LVMH-owned brand’s science arm launched the first international scientific advisory board dedicated to the study of reverse ageing in Paris.

The board comprises 18 scientists and 600 Dior science researchers, including sociologists, psychologists, dermatologists and ethnobotanists. Together, this body of experts will collaboratively study the ‘twelve hallmarks of ageing’, defined by a recent study as biological mechanisms that occur in a normal ageing process – think stem cell exhaustion or chronic inflammation.

‘We are convinced that getting older does not mean getting old,’ explains Virginie Couturaud, scientific communication director at Dior.

In our Longevity Lifestyles macrotrend report, we previously analysed how players in the beauty, health and wellness industry must find solutions that allow consumers to live longer but, more importantly, better.