Stat: Instagram remains preferred social platform for branding

Global – According to a survey conducted by Glossy and Modern Retail for Q1 2023, consumer brands and retailers chose Instagram as the best social media channel for both branding and driving sales conversions. Some 69% chose Instagram as best for branding, while TikTok came second, with 15%.

In contrast to Instagram, Facebook was not a preferred branding tool, with only 9% of respondents listing it as their top choice. But they did recognise the platform as a sales driver: it came in second place after Instagram, with 28% of those surveyed saying it was the best. TikTok’s popularity in helping brands go viral did not go unrecognised ­– 18% of respondents chose it as their number one platform for driving sales conversions, putting it in third place overall.

As social media plays an increasingly bigger role in communicating branding and creating sales conversions, we explore how online visual merchandising will need to overcome its structural barriers to create quality, aspirational relatability and entertainment in our Digital Display Futures report.