Stat: Young women boost anti-ageing beauty market in China

China – A new report by strategy and marketing specialist Hot Pot China shows that nearly 50% of Chinese women surveyed aged between 25 and 30 use skincare products to deal with the first signs of ageing.

The sample included 30 Chinese citizens aged 18–30 living in Tier 1 to Tier 3 cities who have bought skincare and cosmetics in the past 12 months, and earn over Rmb5,000 (£606, $726, €684) monthly. Some 40% of the young women surveyed report modifying their skincare routine to deal with the existing effects of ageing.

Consumers as young as 18 have a significant interest in the ageing prevention market, which hints at swathes of opportunities for skincare brands eyeing Chinese customers. In an upcoming webinar on 7 March, The Future Laboratory and Hot Pot China will debunk more Chinese beauty consumer myths. LS:N Global members can already access these exclusive insights in our Reports Bank.