An AI solution supercharging product search in e-commerce

Europe ­– Macedonian start-up Pixyle AI has developed a visual artificial intelligence solution to enhance search experiences for fashion e-commerce, thanks to auto-generated image-tagging.

The visual AI tool identifies fashion items in images, determines which product category they fall into, and automatically tags attributes such as colour, pattern or material in a taxonomy commonly used by shoppers. ‘Understanding customers’ shopping intent is vital. We train Pixyle’s AI algorithms to interpret images exactly how humans would. We’re trying to make online shopping as frictionless as possible, and hopefully more enjoyable, by letting people easily find what they are looking for,’ says Svetlana Kordumova, the founder and CEO.

The company, which has just secured £869,600 ($1.06m, €1m) in seed funding, plans to provide SEO-optimised auto-generated product descriptions and to expand its services to homeware and furniture by 2024.

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