An immersive art experience highlighting global issues

Bristol, UK – Combining both leisure and education, alternative art experience Wake The Tiger is inviting visitors to learn about global issues in an engaging and interactive way. Described as an Amazement Park, the venue invites guests into the fictional world of Meridia, where they can experience 27 creative activations, ranging from artwork and installations to soundscapes and secret passageways.

The journey focuses primarily on the relationship between humans and the world, considering practical insights relating to the climate crisis. Led by the team behind Boomtown Fair festival, with creative branding by Taxi Studio, Wake The Tiger captures the escapist nature of festivals and translates it into an evolving, collaborative space.

By exploring harrowing and complex topics in a digestible and entertainment-driven way, the concept sets an example to other venues hoping to embed knowledge exchange into leisure experiences. Stu Tallis, creative director at Taxi Studio, says: ‘The brand needed to be scalable to accommodate the possibility of replicating the experience across the country and becoming a multiverse.’ Here, the experience shows how the shift to Post-modern Museums continues to evolve.