Stat: Eco-conscious Peruvians are willing to sacrifice meat

While global awareness of the climate crisis is growing rapidly, many consumers are still unwilling to make dietary changes to protect the planet. But a study of 31 countries by Ipsos reveals that many countries around the world are adapting their mindsets to eating less meat.

While expectations tend to fall on the West, the study found that Peru is leading the way in this shift, with 64% of Peruvians saying they’re likely to eat less meat as a way to cut their climate change impact. This was followed by Mexico (61%) and China (60%). At the other end of the scale, more than two in three (69%) people in Japan are concerned about climate change in their country, but just 29% of people say they’re likely to eat less meat for climate change reasons.

With a global community of Low-impact Eaters gradually leading a mass switch to plant-based diets, innovation is still needed to develop alternative proteins that appeal to the nuanced tastes of particular regions.