Tagg is a social branding app for Gen Z workers

US – The platform is responding to the online behaviours of Generation Z, offering young people a social media app with in-built career opportunities. Depending on what users want to use their profile for – be it as a social space or for promoting creative work – they can choose from five profile skins. They can then customise their page, follow others and post content.

Tagg intentionally chooses not to include like counts on posts, recognising the negative associations of such features and using it as an opportunity to showcase an alternative to the monotonous design cues of traditional networking sites. ‘In the digital world, the more authentic your brand, the more genuine your connections,’ writes the brand in a statement. ‘Current social platforms fall short as they were not built for this evolving intersection of branding and connecting.’

While we’ve previously explored the new messaging apps that are catering for Gen Z demands, Tagg shows how the broader social media space is adapting to appeal to this group’s creative interests.