The Terra Carta seal honours sustainable firms

UK – As part of the Sustainable Markets Initiative (SMI), His Royal Highness The Prince of Wales and Sir Jony Ive have teamed up to launch the Terra Carta Seal. To reward private sector companies that are helping build a more sustainable future, the seal was developed to recognise industry-leading organisations that place the environment at the heart of their operations.

Taking its name from the Magna Carta, the Terra Carta aims to centre nature, people and the planet in the private sector. Made with hand-made paper that is 100% sustainable and traceable, the botanically inspired seal features oak leaves, fern, magnolia, swallows, honeybees, a monarch butterfly and magnolia. As it stands, 45 companies, including L’Óreal and Natura & Co, have been rewarded with the Terra Carta Seal for their commitment to limit global warming to 1.5°C by 2050.

Updating the idea of preservation and conservation for the 21st century, the Terra Carta Seal is a continuation of the Heritage Refashioned trend which positions heritage as something youthful and evolving.