Stat: China’s Millennials want clean beauty products

According to an AlixPartners study, global demand for beauty and personal care products with natural or organic ingredients is growing. The survey of more than 4,500 individuals in China, France, Germany, the UK and the US found that 72% of all respondents said it was important to purchase healthy or clean products.

Among Chinese consumers, this figure rises to 90%, with Millennials leading the trend towards clean beauty. However, access to green products is an issue in China, and 38% of Chinese respondents agreed that ‘products are not readily available where I shop’, compared to an overall average of 27%. As such, there is an opportunity for both local and overseas brands to fill this gap for Chinese beauty consumers.