Los Angeles – The product will be powered by the iPhone and will sell for £76.50 ($99, €86).
With its low price point and compatibility with the iPhone, the headset makes augmented reality (AR) technology more accessible.
Other Mira users can share an experience together through the headset, and in Spectator Mode anyone with an iPad or iPhone can join the fun. The brand is already collaborating with several content studios to produce games and social experiences.
‘As developers, we wanted a way to build and experiment in AR without the need for expensive equipment,’ said Ben Taft, co-founder and CEO of Mira, in a press release. ‘We challenged ourselves to build a mobile headset that would make AR accessible to anyone.’
According to Statista, the global AR market is expected to grow to £69.5bn ($90bn, €78.2bn) by 2020, generating three times as much revenue as virtual reality (VR).