New York – Film director David Lynch has joined forces with health and wellness site Live The Process to create a capsule collection of sportswear.
Although the pairing may seem strange, it is less unusual than one might think. Lynch has a personal connection with wellness – he has been a Transcendental Meditation (TM) practitioner since 1973, and launched the David Lynch Foundation to further promote the practice.
The capsule collection with Live the Process is designed to communicate the wellness site’s ideal, Change Begins Within, Live The Process, an ethos that matches Lynch’s own approach to life using meditation.
Health and wellness no longer simply mean exercise, but exercising mindfully and purposefully. It’s about a lifestyle not a fad. For more on how fitness has created a new lifestyle outlook, read our Body Temples macrotrend.