Gamsei by Matthew Bax, Munich Gamsei by Matthew Bax, Munich

Nature's spirits: Munich bar goes hyper-local

10 : 05 : 2013 Alcohol : Gamsei : Matthew Bax

Germany – A new Munich cocktail bar, Gamsei, celebrates localism in both its décor and its drinks.

Gamsei is the brainchild of Matthew Bax, an Australian artist and founder of Melbourne’s celebrated cocktail bar Der Raum.

For his first Munich venture, Bax has said he was inspired by ‘Bavarian culture and their closeness to nature’. Gamsei’s cocktails – with fanciful names such as Lavender Drunk Bee and Mid-Life Crisis – contain herbs and berries foraged in the wild by Gamsei staff or sourced from artisan farmers. The alcohol and mixers are created in-house, while lemons, lime and sugar, which all come from abroad, are forbidden. To complete the hand-crafted feel, the names of the drinks are scrawled on menus made from home-made paper. 

The clean, warm lines of Gamsei’s interior, crafted using locally sourced steel and oak, reflect the same ethos. Architects Fabian Wagner and Andreas Kreft created amphitheatre-style seating so that guests can see the leather apron-clad bar staff at work. The set-up does away with the traditional bar that separates staff from customers. 

Gamsei is a good example of the Revivalism macrotrend, which emphasises craftsmanship, hyper-localism, Conviviality Culture and folklore.

Discover More Daily Signals
Coinbase gamifies financial freedom with clever cinematic storytelling

Daily Signals

Coinbase gamifies financial freedom with clever cinematic storytelling

Creative company Isle of Any and director Oscar Hudson are collapsing the boundary between digital and physical in a cinematic advert for cryptocur...
FinTech : Advertising : Technology
H&M sets new benchmark for nature-positive fashion

Daily Signals

H&M sets new benchmark for nature-positive fashion

H&M Group has adopted independently validated land targets under the guidance of the Science Based Targets Network, marking a measurable step t...
Fashion : Retail : Sustainability
Stat: Why hangout retail is defining the future of shopping

Daily Signals

Stat: Why hangout retail is defining the future of shopping

New research from Lightspeed Commerce highlights a shift in retail expectations, with younger consumers prioritising connection over convenience.
Retail : Third Spaces : Statistic
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN