Play dough: New device mixes bread with gaming

29 : 10 : 2012 Toys : Gaming : Generation D

London – Challenged to ‘make a toy that has a reason to exist,’ graduate designers at creative agency Mint Digital produced the Dough Globe, a computer game that is also a vessel for making a sourdough culture.

Built-in sensors measure chemical reactions in the dough and communicate the information to a computer. Characters in an on-screen game either thrive or languish depending on the health of the culture.

‘It is somewhere between a pet rock and a cat,’ Mint Digital creative director Utku Can told Co.Design. Like a Furby, the globe generates a digital response to nurture and attention, but in this case a living entity depends on human care for growth.

For Generation D, whose members may have more experience with Farmville than with bread-making, the Dough Globe is a clever way to link the logic of gaming with tangible rewards of a home-cooked meal.

For more on the changing nature of food, read our Food Futures report.

Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN