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Dear listeners: A better way to access music

By Jonna Dagliden and Natalie Jones 11.08.2010 Matthew Dear : New York : Soundscapes

New York – Musician Matthew Dear has released his Black City album in a new way, as a limited-edition totem, a metal bar containing a code to stream or download the music.

The aim is to encourage listeners to reconsider their relationship with music in the digital era. Reminiscent of skyscrapers, the totem is a sculptural embodiment of the urban life featured in the Black City album.

It will also give listeners access to exclusive material via its unique four-character suffix that allows users to access a private page on Matthewdear.com, where unique songs can be streamed or downloaded.

This is a great example of how online and offline can be integrated to create a live experience. For more on how brands can communicate with consumers in more direct ways, read our Brandtocracies report.

Totem, Black City, Matthew Dear

Totem, Black City, Matthew Dear

Totem, Black City, Matthew Dear

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