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Amsterdam – Pop-up restaurant Ijburg Serveert recently served guests home-cooked meals delivered straight to their tables.
As the saying goes, ‘there’s nothing better than a home-cooked meal’. For three evenings last week (September 2015) that is exactly what pop-up restaurant Ijburg Serveert was serving on its menu.
The brainchild of urban design and communications agency Golfstromen, Ijburg Serveert called on the district’s lively community of hobby cooks to help satisfy the appetites of its hungry customers. The pop-up, inspired by Dutch website Shareyourmeal, took orders for home-cooked meals, including minced lamb meatloaf and Indonesian-inspired sweet snacks, which were then delivered to diners’ tables via courier service TringTring.
The Big Picture: For more ways in which The Sharing Economy is disrupting traditional business models and creating exciting experiences for consumers, watch our interview with The Financial Times’ Sally Davies.