Best face forward

The fast beauty fix has taken off in New York. LS:N Global has charted the rise of slick blow dry bars and manicures studios such as Paintbox, which offer a host of carefully curated products and services at an accessible price point. Heyday embraces a similar model, enabling customers to obtain a hassle-free facial, a service that would normally require a visit to a spa.

‘We talk internally about taking the facial out of the spa, and into people’s lives,’ Heyday co-founder and CEO Adam Ross tells LS:N Global. ‘This is health and wellness, not beauty. Consumers want, and need, a much better option than what exists now. So we’re setting out to change that.’

The Big Picture: For more insight into a beauty brand giving consumers a way to feel they are participating in a high-end service without having to pay couture prices, read our Innovate on Paintbox.