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Markets

Virtual Reality Market

As technology catches up with fantasy, virtual reality is emerging as the next big computing platform.

Micro Trends

Virtual Reality Arcades

The key to virtual reality’s success may lie in the renaissance of the video game arcade.

Technology : Media : Design

Big Ideas

OpenAI teaches robots tasks in virtual reality

San Francisco – Researchers are pioneering one-shot imitation learning at the Elon Musk-backed foundation.

Technology : Digital : Design

Daily Signals

A brush with virtual reality

Global – Google has launched an app that lets people sketch 3D images in virtual reality.

Virtual Reality Market : Google : Tilt Brush

Daily Signals

iFly introduces virtual reality to indoor skydiving

Texas – The world’s largest indoor skydiving operator is integrating virtual reality (VR) into its flying experiences.

Technology : Virtual Reality : Immersive Experience

Viewpoints

Madary and Metzinger: Virtual Reality Ethics

The authors of Real Virtuality: A Code of Ethical Conduct on why brands need to be cautious with VR.

Virtual Reality : Ethics : Michael Madary

Big Ideas

Virtual reality headset calms patient during operation

A private hospital in Spain has trialled new virtual reality software to relax a person undergoing surgery.

Oculus Rift : Medical Care : Medicine

Viewpoints

Matt Ratcliffe: The future of virtual reality retail

Matt Ratcliffe, co-founder of design studio Masters of Pie, explains the possibilities that technology provides for creating meaningful branded con...

Virtual Reality : Matt Ratcliffe : Creative Phygital

Daily Signals

This museum offers a new take on virtual reality

The Museum of Future Experiences is an immersive, multi-sensory space that merges immersive theatre, psychology and virtual reality.

Technology : Experience : Virtual Reality

Big Ideas

2015 International CES Review Part 1: Virtual reality, drones and augmented innovation

The 2015 International CES rode a wave of technology investment and economic optimism to become the largest show in CES history. Virtual reality an...

CES 2015 : Virtual Reality : Drones

Daily Signals

Back to virtual reality: A fantasy game built for the Samsung Gear VR

London – Land’s End, a surreal trip through an archipelago of forgotten worlds, is the latest gaming experience from digital production studio...

Samsung Gear VR : Monument Valley : Ustwo Studio

Big Ideas

Google develops a new virtual reality ad format

US – The concept was created by Area 120, Google’s internal workshop for the development of experimental ideas.

Advertising : Digital : Technology

Daily Signals

Harrods is opening a multi-sensory virtual reality cinema

Harrods has teamed up with VR cinema company xydrobe to launch a multi-sensory virtual reality cinema experience in the Knightsbridge department st...

Retail : Technology : Luxury

Daily Signals

In the round

London – Indie rock group Foals have used virtual reality to breathtaking effect in their latest music video.

Foals : Mountain At My Gate : Virtual Reality

Daily Signals

Enter The Void

Salt Lake City – Virtual reality is being taken to the next level at The Void, a 4D entertainment centre that could change the face of gaming forev...

Salt Lake City : 4D : Motion Capture

Big Ideas

Virtually there

UK – Virtual and augmented reality is set to become a £2.5bn ($4bn,€3.5bn) market by 2018, according to industry analysts CCS Insight.

CCS Insights : Virtual Reality : UK

Viewpoints

Andy Millns: The dawn of the VR revolution

Andy Millns, co-founder and creative director of production company Inition, explains the great potential of Oculus Rift for brands.

Luxury Retail : Oculus Rift : Virtual Reality

Viewpoints

Anthony Steed: UCL

How virtual reality will transform the way we relate to friends and family.

Virtual Reality : Neo-kinship : Social VR

Daily Signals

Virtually pointless

Dubai – Travel agency Dnata’s latest campaign satirises the concept of taking a virtual holiday.

Dnata : Virtual Reality : Travel

Daily Signals

Virtual insanity

London – Shopageddon is a new virtual reality experience that imagines the future of online shopping.

Retail Experience : Black Friday : Wieden+Kennedy

Daily Signals

Dutch Design Week 2016: Quest for Reality

Eindhoven - Designer Filip Setmanuk is presenting two projects that explore the dualistic nature of gaming as a creative medium and a dangerous for...

Dutch Design Week 2016 : Gaming : Virtual Reality

Big Ideas

SXSW: Complex new world

Austin – Shinra Technologies has presented The Living World, a simulation that tests current limits of complexity for virtual gaming worlds.

SXSW : Shinra Technologies : Google Fiber

Daily Signals

Preview: Virtual Opulence

Global – In our latest microtrend, Virtual Opulence, we examine how brands are introducing virtual technologies to create new touchpoints for lux...

Luxury : Virtual Reality : Touchpoints

Daily Signals

Selfridges develops the meaning of retail therapy

The British department store is launching Superself, a wellbeing initiative designed to help clients rest and rejuvenate while shopping.

Retail : Health & Wellness : Virtual Reality

Markets

Tech Market: Part 1

New growth areas in emerging economies and the fruition of long-anticipated innovations will provide momentum for the sector as a whole.

The Hatch : Generation Z : Apple Watch

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