'branding'

Under attack: Sportswear advert uses tweets to send empowering message

Daily Signals

Under attack: Sportswear advert uses tweets to send empowering message

US – Sportswear brand Under Armour’s new campaign video stars model Gisele Bündchen hitting a punch bag while real-time negative comments made on s...
Under Armour : Gisele Bundchen : The Athena Woman
Roll up: Nike SB creates Aztec-inspired haven for skateboarders

Daily Signals

Roll up: Nike SB creates Aztec-inspired haven for skateboarders

Nike SB, the skateboarding subsidiary of Nike, has collaborated with the Mexico City government to build the Templo Mayor, the first free street ...
Nike : Nike SB : Templo Mayor
David Walker-Smith: Selling to fifty-plus women

Viewpoints

David Walker-Smith: Selling to fifty-plus women

Fenwick's managing director on a luxury retail strategy for selling to FABs. 
Fenwick Of Bond Street : FABs : David Walker-Smith
 Cup cake: Smart Vessyl knows what you're drinking

Daily Signals

Cup cake: Smart Vessyl knows what you're drinking

US – The ubiquitous, everyday cup has been turned into an ingenious smart computer device.
Yves Béhar : Internet Of Things : Connected Devices
Winning formula: Stylists design new haircare range

Daily Signals

Winning formula: Stylists design new haircare range

US – Three expert hair stylists have launched a new vegan haircare range, R+Co, which mixes clever product formulations and Tumblr-style packaging ...
Haircare : Packaging : Design
Google’s new platform is ‘Android for wearables’

Big Ideas

Google’s new platform is ‘Android for wearables’

US – Google has created an operating system for smartwatches.
Google : Android : Wearable Technology
Collaborative economy set to whip brands into shape

Big Ideas

Collaborative economy set to whip brands into shape

More people are choosing to share between themselves
Collaborative Consumption : Patagonia : EBay
Cesar Montes: Awareness to Activation

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Cesar Montes: Awareness to Activation

Geometry Global chief strategy officer Cesar Montes talks about awareness to activation. 
Cesar Montes : Geometry Global : Activation
Volcanic geometry: Industrial club opens in Paris

Daily Signals

Volcanic geometry: Industrial club opens in Paris

Paris – A new nightclub has opened in the revitalised Gare d’Austerlitz district of Paris with a clear Industrial Futurism aesthetic.
Nightclub : Industrial : Geometric
More solo drivers in UK as transport patterns change

Big Ideas

More solo drivers in UK as transport patterns change

More solo drivers in UK as transport patterns change
Transport : Ride Sharing : ONS
All wrapped up: Café brand identity focuses on the details

Daily Signals

All wrapped up: Café brand identity focuses on the details

West Stockbridge, Massachusetts – Located in an historic railway station, café No Six Depot needed a brand identity that referenced its location wh...
Coffee : Small Batch : Athena Woman
Style guide: Fashion brand has fun with Man-uals

Daily Signals

Style guide: Fashion brand has fun with Man-uals

London – Online retailer Oki-Ni features a regular Styled editorial that invites different people in the fashion industry to put together inspirati...
Menaissance : Agi & Sam : Guide
House hunting: Artist makes online tour with GIFs

Daily Signals

House hunting: Artist makes online tour with GIFs

New York – A new exhibition by digital artist Tom Hancocks invites viewers to take a virtual tour of a house animated by GIFs.
Architecture : Online Gallery : Digital Tour
Liquid light: Making greetings cards in a flash

Daily Signals

Liquid light: Making greetings cards in a flash

London – Bare Conductive, a company that makes electrical paint, has released new products aimed at children.
Interactive : Bare Conductive : Greetings Cards
Mixed spice: Exhibition to explore scent of pepper

Daily Signals

Mixed spice: Exhibition to explore scent of pepper

London – For the 2013 London Design Festival, event production company and designer platform DesignMarketo is hosting a multi-sensory exhibition in...
Interactive : Immersive Dining : Olfactory
Jay-Z and Samsung fall victim to Anarconomy Decade

Big Ideas

Jay-Z and Samsung fall victim to Anarconomy Decade

Jay-Z and Samsung fall victim to Anarconomy Decade
Piracy : Album Launch : Hip Hop
Jolly good sport: S&H Athletics offers vintage look

Daily Signals

Jolly good sport: S&H Athletics offers vintage look

New York – Fashion label Shipley & Halmos is to launch a new diffusion line and blog inspired by retro sportswear.
Sport : Bogs : Athleticswear
Sainsbury's to launch own-brand cosmetics range

Big Ideas

Sainsbury's to launch own-brand cosmetics range

Sainsbury's to launch own-brand cosmetics range
Cosmetics : Discount Beauty : Own Brand Cosmetics
Facebook is losing its appeal among young people

Big Ideas

Facebook is losing its appeal among young people

Facebook is losing its appeal among young people
Google : Education Database : Google Plus
Lost and Found: Magazine archives photos on Tumblr

Daily Signals

Lost and Found: Magazine archives photos on Tumblr

US – National Geographic is bringing its rich heritage to new audiences with its Found curated Tumblr site.
Website : National Geographic Society : Austrian Lipizann
Home from home: Hotel suite for business in comfort

Daily Signals

Home from home: Hotel suite for business in comfort

London – From soulless boardrooms to the omnipresent flip chart, the business meeting can be a dull affair. London’s Hoxton Hotel hopes to cha...
Bar : Hoxton Hotel : Conviviality Culture
US luxury more about experience as economy heals

Big Ideas

US luxury more about experience as economy heals

US luxury more about experience as economy heals
Experiences : High Net Worths : Status Symbols
Starter's orders: Sport-friendly bodycare launched

Daily Signals

Starter's orders: Sport-friendly bodycare launched

London – A group of four amateur marathon runners has launched Fisix, a Spanish line of unisex bodycare products designed specifically for ath...
Sport : Bodycare : Athletes
Epic taste: Protein bar offers the ultimate snack

Daily Signals

Epic taste: Protein bar offers the ultimate snack

Austin, Texas – US food company Epic has created the Epic bar, a new protein bar that offers the ultimate healthy snack. It is made from meat ...
Natural : Paleolithic : Gluten Free
Naturally fresh: Arboris range plants a new idea

Daily Signals

Naturally fresh: Arboris range plants a new idea

Moscow – Moscow-based studio Ohmybrand has created a premium organic skincare range with a label that notifies users when the product has lost...
Natural : Fading Ink : Arboris
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