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'branding'
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BMW courts urban teens with e-motorbike concept
Targeting fledgling motorcyclists, the automotive brand has unveiled plans to create an e-motorbike suitable for beginners.
Mobility
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Youth
:
Sustainability
News
Vipp’s multi-purpose venue hosts music and meals
Design company Vipp is opening a supper club concept space to simultaneously showcase its furniture and create an alternative hospitality experience.
Food
:
Drink
:
Travel & Hospitality
News
We-Vibe’s latest vibrator is synchronising self-care
As notions of self-care increasingly encompass intimate pleasure, sexual wellness brand We-Vibe is introducing a multi-purpose massage tool.
Health & Wellness
:
Beauty
:
Sexual Wellness
Viewpoints
TikTok is the future of global marketing
Influencer marketing expert Alessandro Bogliari examines how TikTok can be used for self-expression, values-based marketing and political conversat...
Youth
:
Media
:
Technology
Viewpoints
Could tech brands do more to combat phone addiction?
Global technology companies and app creators might be addressing technology addiction, but are they doing enough?
Digital
:
Technology
:
Smartphones
Viewpoints
What does gene-editing mean for neurodiversity?
As we edge closer towards a future in which DNA-editing is a reality, it is a reminder to brands that they must champion diversity in their own wor...
Culture
:
Workplace Futures
:
Diversity
Micro Trends
Smartphone Therapies
Why consumers are swapping synthetic drugs for smartphone-based treatments.
Health
:
Digital
:
Wellness
Design Directions
Fluid Capital
The move towards a cashless society is inspiring a new visual language around financial values, transactions and the appearance of money.
Finance
:
Cashless Futures
:
Snask
Micro Trends
Virtual Empathy
Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.
Virtual Reality
:
Gen Viz
:
E-motional Economy
Micro Trends
Geo Quests
Campaigns that can only be accessed in particular places enable a form of digital magic not accessible through the click of a mouse.
Magic Hour
:
Peak Performance
:
Geotagging
News
Moody marketing
Sweden – Outerwear brand Stutterheim embraces emotions that brands would normally avoid.
Stutterheim
:
Melancholy
:
Sweden
News
Design nourishment
Mexico – A new range of workout supplements is shunning the turbocharged world of bodybuilding.
Nativetech By Siemalab
:
Supplements
:
Anagrama
Big Ideas
Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours
The Cannes Lions festival's final awards ceremony named the winners for Film, Film Craft, Innovation, Branded Content, Titanium and Integ...
Cannes Lions 2014
:
Cannes Lions
Micro Trends
Femclusivity
In A Room of One’s Own, first published in 1929, Virginia Woolf argued that a lack of money and privacy had prevented women from achieving creative...
Private Members Club
:
Grace Belgravia
:
Women Only
Big Ideas
Buycott brings ethical consumerism to the fore
Buycott brings ethical consumerism to the fore
Buycott
:
App
:
Transparency
News
Following a pattern: Coach store design stacks up
Tokyo – Luxury accessories brand Coach has opened a futuristic new flagship store designed by architect group OMA featuring a graphi...
Rem Koolhaas
:
Linear
:
OMA
Markets
V-currencies
They began as bartering currencies for a minority of online gamers and Second Life enthusiasts. But now virtual currencies are emerging as a safe, ...
V-Currencies
:
Bitcoin
:
Future Of Money & Technology
Micro Trends
Medicars
Do you struggle to squeeze a doctor’s appointment into your day? If so, your car might soon be able to help. A growing number of automotive brands ...
Medical
:
Cars
:
Automotive
Big Ideas
BMW tops Russian searches for luxury online
BMW tops Russian searches for luxury online
Automotive
:
Billionaires
:
Volve
News
Ticket to ride: Rapha collection hits the road
Ticket to ride: Rapha collection hits the road
Rapha
:
Cycling
:
Body Temples
News
Symbolic move: Shanghai Tang opens 30s mansion
Symbolic move: Shanghai Tang opens 30s mansion
Shanghai Tang
:
Flagship Store
:
Hong Kong
Micro Trends
Homeshowing
Inspired by magazines and websites such as Apartamento and The Selby, Australia’s Betapreneurs are using the intimacy of the home to make their res...
Beta
:
Home
:
House
Viewpoints
Dejan Mitrovic : Connecting digital and physical play
Design entrepreneur Dejan Mitrovic talks about connecting digital and physical play.
Digital Natives
:
Dejan Mitrovic
:
Ubiquitous Gaming Culture
Micro Trends
A new guise for beer connoisseurs
Who said beer culture only meant big bellies, smelly pubs and drunken men? We’re seeing a new, sophisticated scene emerging around beer. This...
Craft Beer
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Recipes
:
Connoisseurs
Viewpoints
Tino Schaedler : Reinventing architecture to make it relevant to the digital world
Architect Tino Schaedler talks about reinventing architecture for the digital world.
Digital Architecture
:
Tino Schaedler
:
Bleisure
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