'branding'

BMW courts urban teens with e-motorbike concept

News

BMW courts urban teens with e-motorbike concept

Targeting fledgling motorcyclists, the automotive brand has unveiled plans to create an e-motorbike suitable for beginners.
Mobility : Youth : Sustainability
Vipp’s multi-purpose venue hosts music and meals

News

Vipp’s multi-purpose venue hosts music and meals

Design company Vipp is opening a supper club concept space to simultaneously showcase its furniture and create an alternative hospitality experience.
Food : Drink : Travel & Hospitality
We-Vibe’s latest vibrator is synchronising self-care

News

We-Vibe’s latest vibrator is synchronising self-care

As notions of self-care increasingly encompass intimate pleasure, sexual wellness brand We-Vibe is introducing a multi-purpose massage tool.
Health & Wellness : Beauty : Sexual Wellness
TikTok is the future of global marketing

Viewpoints

TikTok is the future of global marketing

Influencer marketing expert Alessandro Bogliari examines how TikTok can be used for self-expression, values-based marketing and political conversat...
Youth : Media : Technology
Could tech brands do more to combat phone addiction?

Viewpoints

Could tech brands do more to combat phone addiction?

Global technology companies and app creators might be addressing technology addiction, but are they doing enough?
Digital : Technology : Smartphones
What does gene-editing mean for neurodiversity?

Viewpoints

What does gene-editing mean for neurodiversity?

As we edge closer towards a future in which DNA-editing is a reality, it is a reminder to brands that they must champion diversity in their own wor...
Culture : Workplace Futures : Diversity
Smartphone Therapies

Micro Trends

Smartphone Therapies

Why consumers are swapping synthetic drugs for smartphone-based treatments.
Health : Digital : Wellness
Fluid Capital

Design Directions

Fluid Capital

The move towards a cashless society is inspiring a new visual language around financial values, transactions and the appearance of money.
Finance : Cashless Futures : Snask
 Virtual Empathy

Micro Trends

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.
Virtual Reality : Gen Viz : E-motional Economy
Geo Quests

Micro Trends

Geo Quests

Campaigns that can only be accessed in particular places enable a form of digital magic not accessible through the click of a mouse.
Magic Hour : Peak Performance : Geotagging
Moody marketing

News

Moody marketing

Sweden – Outerwear brand Stutterheim embraces emotions that brands would normally avoid.
Stutterheim : Melancholy : Sweden
Design nourishment

News

Design nourishment

Mexico – A new range of workout supplements is shunning the turbocharged world of bodybuilding.
Nativetech By Siemalab : Supplements : Anagrama
Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours

Big Ideas

Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours

The Cannes Lions festival's final awards ceremony named the winners for Film, Film Craft, Innovation, Branded Content, Titanium and Integ...
Cannes Lions 2014 : Cannes Lions
Femclusivity

Micro Trends

Femclusivity

In A Room of One’s Own, first published in 1929, Virginia Woolf argued that a lack of money and privacy had prevented women from achieving creative...
Private Members Club : Grace Belgravia : Women Only
Buycott brings ethical consumerism to the fore

Big Ideas

Buycott brings ethical consumerism to the fore

Buycott brings ethical consumerism to the fore
Buycott : App : Transparency
Following a pattern: Coach store design stacks up

News

Following a pattern: Coach store design stacks up

Tokyo – Luxury accessories brand Coach has opened a futuristic new flagship store designed by architect group OMA featuring a graphi...
Rem Koolhaas : Linear : OMA
V-currencies

Markets

V-currencies

They began as bartering currencies for a minority of online gamers and Second Life enthusiasts. But now virtual currencies are emerging as a safe, ...
V-Currencies : Bitcoin : Future Of Money & Technology
Medicars

Micro Trends

Medicars

Do you struggle to squeeze a doctor’s appointment into your day? If so, your car might soon be able to help. A growing number of automotive brands ...
Medical : Cars : Automotive
BMW tops Russian searches for luxury online

Big Ideas

BMW tops Russian searches for luxury online

BMW tops Russian searches for luxury online
Automotive : Billionaires : Volve
Ticket to ride: Rapha collection hits the road

News

Ticket to ride: Rapha collection hits the road

Ticket to ride: Rapha collection hits the road
Rapha : Cycling : Body Temples
Symbolic move: Shanghai Tang opens 30s mansion

News

Symbolic move: Shanghai Tang opens 30s mansion

Symbolic move: Shanghai Tang opens 30s mansion
Shanghai Tang : Flagship Store : Hong Kong
Homeshowing

Micro Trends

Homeshowing

Inspired by magazines and websites such as Apartamento and The Selby, Australia’s Betapreneurs are using the intimacy of the home to make their res...
Beta : Home : House
Dejan Mitrovic : Connecting digital and physical play

Viewpoints

Dejan Mitrovic : Connecting digital and physical play

Design entrepreneur Dejan Mitrovic talks about connecting digital and physical play. 
Digital Natives : Dejan Mitrovic : Ubiquitous Gaming Culture
A new guise for beer connoisseurs

Micro Trends

A new guise for beer connoisseurs

Who said beer culture only meant big bellies, smelly pubs and drunken men? We’re seeing a new, sophisticated scene emerging around beer. This...
Craft Beer : Recipes : Connoisseurs
Tino Schaedler : Reinventing architecture to make it relevant to the digital world

Viewpoints

Tino Schaedler : Reinventing architecture to make it relevant to the digital world

Architect Tino Schaedler talks about reinventing architecture for the digital world. 
Digital Architecture : Tino Schaedler : Bleisure
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