'Branding'

ThirtyfiveUps prefer pre-mixed drinks

Big Ideas

ThirtyfiveUps prefer pre-mixed drinks

ThirtyfiveUps prefer pre-mixed drinks
Pre-mixed : Cocktails : Smirnoff
Swedes lead with carbon labelling for food

Big Ideas

Swedes lead with carbon labelling for food

Swedes lead with carbon labelling for food
Sweden : Food Labelling : Labelling
Embracing responsibility, American consumers buy better

Big Ideas

Embracing responsibility, American consumers buy better

Embracing responsibility, American consumers buy better
Transparency : Responsibility : Time
Intuitive Futures

Macro Trends

Intuitive Futures

We live in a world of increasing choice. ‘We are flooded with absurd and obscene numbers of options for just about everything nowadays,’ says Barry...
Mega-choice : Nega-choice : Minimal
Skintellectual Haircare

Micro Trends

Skintellectual Haircare

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and hair health.
Beauty : Haircare : Technology
Ed Finn on the cultural importance of algorithms

Viewpoints

Ed Finn on the cultural importance of algorithms

The author of What Algorithms Want: Imagination In The Age of Computing discusses the magic and pitfalls of working with algorithms.
Technology : Digital : Algorithms
Back to your future

News

Back to your future

Global – Robert Zemeckis’ groundbreaking Back to the Future series has gone down in sci-fi history as a prophetic piece of film-making.
Back To The Future Day : Predictions : Back To The Future
Athena Magtail: Net-A-Porter’s Porter

Viewpoints

Athena Magtail: Net-A-Porter’s Porter

For all its innovation, Net-A-Porter’s magazine has a distinctly conservative streak.
Print : Magazines : Net-A-Porter
Piotr Winkielman : Cognitive fluency

Viewpoints

Piotr Winkielman : Cognitive fluency

Professor Piotr Winkielman talks about cognitive fluency. 
Cognitive Fluency : Stuffocation : Piotr Winkielman
Futures 100 Innovators: February

Futures 100

Futures 100 Innovators: February

We uncover the next 10 innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and people innovating for ch...
Futures 100 Innovators
Retail’s New UX Sustainability Hubs

Big Ideas

Retail’s New UX Sustainability Hubs

As consumer demand for value-driven retail increases, a new wave of Hyperphysical Stores offering sustainability-focused customer experiences are c...
Retail : Sustainability : Fashion
Why Africa is the next hub for youth retail

Viewpoints

Why Africa is the next hub for youth retail

What does it mean to be young and African today? The co-founder of modern African lifestyle platform Dola, Yannick Do, unpacks the vast opportuniti...
Youth : Media & Entertainment : Lifestyle
Interactive Eco-labels

Micro Trends

Interactive Eco-labels

To inspire greener behaviour among customers, fashion brands are elevating their product labels to promote transparency and product longevity.
Fashion : Sustainability : Retail
South Korean Beauty Market

Markets

South Korean Beauty Market

South Korea’s eagle-eyed consumers are demanding fast fashion beauty brands that are attuned to Instagram-friendly aesthetics.
Beauty Futures : South Korea : Instagram
Cheeky

Design Directions

Cheeky

Secret entrances, keys exchanged in a discreet handshake, exorbitant fees – private members’ clubs are a different world. Everyone knows about them...
Social Media : On/Off Retail : Cowshed
Climb on the Vine

Micro Trends

Climb on the Vine

Since its launch in January, Twitter’s free iPhone app Vine has been inspiring brands, artists, retailers and marketers to create short, fun and en...
Vine : Video App : Twitter
Betapreneurs

Macro Trends

Betapreneurs

A new entrepreneurial mindset is taking hold which is informed from knowledge of the web, the digital world and the power of launching ideas in ‘be...
Beta : Entrepreneurs : Business
Neo Boomers

Communities

Neo Boomers

Rather than settling for pipe and slippers, the Neo Boomers are taking up the banner, mouse and rucksack, reflecting attitudes that used to be the ...
Functionality : Mortgage-free : 50+
Russia Market

Markets

Russia Market

Lower import duties, an improved postal service, and a surge in internet use signals a boom period is on its way for Russia’s consumers.
Russia : Russian Federation Statistics Service : Moscow
Five Beauty Retailers Deploying EQ-Commerce Strategies

Big Ideas

Five Beauty Retailers Deploying EQ-Commerce Strategies

Beauty brands are investing in store experiences that deliver tailored services and bespoke interactions, where each touchpoint informs consumer pr...
EQ : E-commerce : Commerce
Wild Swimming Market

Markets

Wild Swimming Market

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail innovations.
Sports & Leisure : Nature : Education
Eco-motional Fashion

Micro Trends

Eco-motional Fashion

As climate anxieties abound, a new wave of change-makers are paving the way for a more positive, human-centric approach to sustainable and ethical ...
Fashion : Sustainability : Sustainability Futures
Imagination Travel

Markets

Imagination Travel

The virtual travel market of our post-pandemic future will swap clunky technology and headsets for the power of human imagination.
Travel : Tourism : Hospitality
Romance Travel Reignited

Markets

Romance Travel Reignited

Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened levels of self-...
Travel : Hospitality : Society
Craft Coffee Market

Markets

Craft Coffee Market

The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands exploring emerging markets, new product categ...
Food And Drink : Coffee : Hospitality
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