'Branding'

The Campaign: Adidas Rivalry turns to ballroom and breakdancing in new ad

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The Campaign: Adidas Rivalry turns to ballroom and breakdancing in new ad

In a strategic and timely move that transcends mere sportswear marketing, Adidas Rivalry has used the realms of ballroom and breakdance battles to ...
Adidas : Advertising : LGBTQ+
Stat: AI is high on fashion executives’ agenda for 2024

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Stat: AI is high on fashion executives’ agenda for 2024

In the aftermath of generative AI’s explosive growth, the fashion industry is set for a transformative 2024 as executives look to harness the poten...
AI : Fashion : Technology
KIKI World creates NFC-embedded press-on nails

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KIKI World creates NFC-embedded press-on nails

KIKI World, a beauty brand embracing crowdsourced product development, has introduced Chipped, a range of NFC-embedded press-on nails.
Beauty : Technology : Press On Nails
Stat: Most American consumers are no longer affected by influencers

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Stat: Most American consumers are no longer affected by influencers

A new survey released in April 2023 by content agency EnTribe shows that American consumers are dramatically losing faith in social media influencers.
Retail : Media & Entertainment : Society
Samaritaine transforms into amusement park for summer

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Samaritaine transforms into amusement park for summer

For summer 2023 luxury Parisian department store Samaritaine is paying tribute to its brand history by transforming into a lively and contemporary ...
Amusement Park
Asahi’s vending machines suck in CO2 for sustainability

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Asahi’s vending machines suck in CO2 for sustainability

Japanese beverage giant Asahi is using vending machines, one of Japan’s most ubiquitous devices, to help cut its carbon emissions.
Vending Machines : CO2 Emissions : CO2
Stat: China’s big spenders are buying luxury at home

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Stat: China’s big spenders are buying luxury at home

Although luxury Chinese consumers are starting to travel abroad again, they are doing more of their spending at home.
Luxury : Society : Retail
KFC Spain turns to humorous slow-mo-eating ecstasy in latest ad

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KFC Spain turns to humorous slow-mo-eating ecstasy in latest ad

The fried chicken fast food brand has embraced authenticity and almost-obscene humour with a campaign showcasing its customers’ facial expressions ...
Advertising : Food & Drink : TikTok Tastes
Stat: Lovehoney global study crowns Hong Kong as horniest region

Daily Signals

Stat: Lovehoney global study crowns Hong Kong as horniest region

LibidOlympics, a global study released in April 2023 by sexual wellness brand Lovehoney, reveals that Hong Kong is the region with the highest libido.
Society : Health & Wellness : Youth
French beauty firms invest in inventory of African cosmetics

Daily Signals

French beauty firms invest in inventory of African cosmetics

French luxury firm LVMH and beauty industry coalition Cosmetic Valley are investing in cosmetics conservation project Cosmetopoeia.
Beauty : Health & Wellness : Africa
Overherd powder makes oat milk more sustainable

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Overherd powder makes oat milk more sustainable

In the UK, Yorkshire-based start-up Overherd has created an oat milk powder in an effort to make oat milk consumption more sustainable.
Food : Drink : Technology
A serum that smoke-proofs skin against wildfires

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A serum that smoke-proofs skin against wildfires

As wildfires become an increasingly common occurrence across the world, French beauty brand Pour Moi has released a serum that strives to protect t...
Beauty : Climate Crisis : Technology
Stat: UK families face a severe income squeeze

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Stat: UK families face a severe income squeeze

As inflation rates soar, the UK is expected to face its most severe income squeeze in 50 years. Independent think tank the Resolution Foundation is...
Society : Health & Wellness : Finance
Stat: India's wealthy class is rapidly expanding

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Stat: India's wealthy class is rapidly expanding

As India’s upper and middle classes expand, brands are well positioned to enter India’s burgeoning luxury market.
Luxury : Finance : Society
Stat: Nearly half of Generation Z never drink coffee

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Stat: Nearly half of Generation Z never drink coffee

Known as the staple drink of Millennials, new research by YouGov shows that coffee might be falling out of favour among younger consumers.
Food And Drink : Youth : Gen Z
What’s next for sustainability? Collective action

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What’s next for sustainability? Collective action

As global heating reaches boiling point, Andres Colmenares, co-director of IAM, asks how brands can address a global crisis of sociological imagina...
Sustainability : Technology : Media
L'Oréal and Clue synchronise hormonal skin health

Daily Signals

L'Oréal and Clue synchronise hormonal skin health

Recognising the impact of menstrual cycles on people's skin, beauty giant L'Oréal and period-tracking app Clue are teaming up to offer tailored ski...
Beauty : Health And Wellness : Technology
Stat: UK citizens rediscover cultural institutions

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Stat: UK citizens rediscover cultural institutions

Across the UK, people are beginning to re-embrace cultural sites like galleries and museums, amid the recent easing of pandemic restrictions.
Stat : Stats : Statistic
Stat: Pension saving is a low priority across generations

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Stat: Pension saving is a low priority across generations

Across generations, people are prioritising their saving for short and mid-term goals rather than long-term pension plans. According to a new repor...
Finance : Youth : Travel & Hospitality
Stat: UK home education rises despite schools re-opening

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Stat: UK home education rises despite schools re-opening

An increasing number of parents are choosing a permanent switch to home education.
Youth : Society : Health & Wellness
A smart skin serum that scales personalisation

Daily Signals

A smart skin serum that scales personalisation

Responding to demand for multi-purpose products that streamline rather than complicate routines, skincare brand Dermalogica has developed an advanc...
Beauty : Health & Wellness : Technology
Stat: Japanese beauty buyers embrace gender-neutrality

Daily Signals

Stat: Japanese beauty buyers embrace gender-neutrality

In Japan, changing consumer beauty behaviour suggests a growing opportunity for genderless cosmetics – as identified in a study by Cosme.
Stat : Statistic : Beauty
H&M’s pride campaign unlocks LGBT+ history

Daily Signals

H&M’s pride campaign unlocks LGBT+ history

The fashion retailer is highlighting the meaning behind the universal LGBT+ rainbow symbol through an awareness-building, history-led campaign.
Advertising : Intersectionality : Pride
Yoox’s online hub wants to entice Gen Z shoppers

Daily Signals

Yoox’s online hub wants to entice Gen Z shoppers

The online luxury discount retailer is tapping into the interests of Generation Z shoppers with a youth-focused hub.
Retail : Youth : Luxury
Stat: The US and China drive luxury’s global recovery

Daily Signals

Stat: The US and China drive luxury’s global recovery

While the luxury sector has been hit hard by Covid-19, data from Bain & Co suggests the market is on the road to recovery.
Stat : Statistics : Luxury
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