LS:N Global

Micro Trends

Generation D Recruitment

Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.

Recruitment : Gen Viz : Workplace Futures

Daily Signals

Phygital playground

France – Google France and We Are Social have collaborated to create an interactive escape game experience.

Google : Google France : We Are Social

Daily Signals

Skip this

UK – Hotels.com has applied a literal form of ad-skipping in its latest campaign featuring brand mascot Captain Obvious.

Mimicry Marketing : Internet Marketing : Unskippable

Big Ideas

Food for thought

North America – Discount retailer Target has launched a Food + Future coLab incubator designed to help improve people's understanding of ...

Target : Food + Future CoLab : Food Futures

Daily Signals

Cute recruitment

Japan – Fast food brand McDonald’s has launched an animated campaign to recruit teenagers into its teams.

McDonald’s : Join The Crew : Gen Viz

Daily Signals

Gen Viz : An introduction

London – LS:N Global journalist Maks Fus-Mickiewicz introduces Gen Viz, the second of three macrotrends from our Spring/Summer 2016 Trend Briefing.

Gen Viz : Visual-first Culture : Communication

Big Ideas

By the bottle

Japan – Amazon customers can now call on professional sommeliers to help them pick the perfect bottle of wine.

Amazon Sommelier : E-commerce : Customer Service

Big Ideas

Blue-collar bots

Osaka – Shiseido’s new domestic plant aims to cut production costs and increase productivity with a largely automated workforce.

Shiseido : Osaka : Long-term Thinking

Viewpoints

Jennifer Tidy: VR Make-up

The vice-president of partnerships at ModiFace explains how virtual experience enables people to sample make-up online.

Virtual Browsing : Digital Beauty : Beauty Futures

Daily Signals

Food before industry

London – Silo Brighton is a restaurant, bakery and coffee house that uses a pre-industrial food system to ensure its zero-waste policy.

Silo Brighton : Zero Waste : Sustainable Restaurant

Big Ideas

Along for the ride

Europe – BMW invited Periscopers on an adventure into the great outdoors.

BMW : Periscope : Interaction

Big Ideas

Sustainability sewn up

Detroit – Start-up menswear brand Lazlo has launched a new t-shirt that not only lasts a lifetime, but gives something back to the community too.

Lazlo : Heirloom T-shirt : Boutique Altrusim

Big Ideas

Commitment issues

San Francisco – Try is a new service helping customers to save on the cost of online returns.

Try : Plug-in : E-commerce

Big Ideas

Smartphone surge

Africa – Sales of smartphones in Africa have risen sharply in 2015, continue to eat into the total mobile market.

Africa : Smartphones : International Data Corp

Big Ideas

Label warning

US – Consumers are becoming increasingly indifferent to so-called organic products, according to a new study from Mintel.

Food : Organic : Health

Daily Signals

Instrument of clarity

Amsterdam – A new advert for smartwatch brand Vector is pitch perfect when it comes to wearables.

Vector : Lernert & Sander : Smartwatch

Daily Signals

Vermouth truth

South Baden, Germany – LS:N Global visited the home of new vermouth brand Belsazar to discover the secrets behind how the drink is made and why it ...

Vermouth : Belsazar : Germany

Daily Signals

The Age of the Long Near: Whole-system Thinking preview

London – LS:N Global introduces Whole-system Thinking, the last of our three trends that we will present at our Spring/Summer 2015 Trend Briefing, ...

Whole System Thinking : The Age Of The Long Near : Whole Chain Thinking

Daily Signals

Neo-luxurians: Hotel group brings a touch of glamour to innovation districts

San Francisco – Proper Hotels, a new lifestyle luxury brand, is aiming to bring a touch of old-world glamour to innovation districts around the world.

Proper Hotels : Luxury Hotels : The Golden Age

Daily Signals

On acid: Studio uses toxic chemicals to create Brandstanding art

Italy – Design studio Fabrica has created an art project that uses the destructive properties of acid to 'paint' portraits of women on metal plate...

Brandstanding : The Athena Woman : Fabrica

Daily Signals

Full steam ahead: Issey Miyake video celebrates the poetry of production

Japan – Fashion house Issey Miyake has released a stunning video demonstrating the 3D Stretch Steam technique.

Issey Miyake : 3D Steam Stretch : Fashion Film

Viewpoints

Cindy Joseph: How to be pro-age not anti-age

The 60something stylist and model describes the thinking behind her pro-age skincare line.

Cosmetics : BOOM! : Baby Boomer Beauty

Big Ideas

Cannes Lions 2014 Show Report Part 2

In Part 2 of LS:N Global’s report from the 61st Cannes Lions International Festival of Creativity, we examine how brands are adapting to a rapidly ...

Cannes Lions : Advertising : Digital Billboards

Big Ideas

Prada takes a bite out of the cake business

Prada has bought a majority stake in a famed Milanese pastry shop

The Convergence Economy : Luxury : Prada

Big Ideas

Lynx urges men to give blood in the name of peace

Lynx deodorant has joined with the Australian Red Cross to urge young men to give blood

Lynx : Grooming : Unilever

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