Germany, France – The Icon, developed by BMW and boat-maker Tyde, encapsulates the start of a new era for sustainable mobility on water, with the first fully battery-powered and emission-free marine craft.
BMW and Tyde put their automotive and nautical expertise to work to create a prototype for The Icon revealed during the 76th Cannes film festival. The battery-powered marine craft boasts a range of some 50 nautical miles (100km) and a maximum speed of 33 knots (55km/hour). The 13.15m-long watercraft exhibits technological prowess on more levels than its sustainability credentials – the boat is nearly silent and does not generate waves or vibrations by rising above sea level, providing optimal comfort while cruising. The luxurious experience is further enhanced with a customised soundtrack composed by Hans Zimmer for a synaesthetic ride.
This innovative project, and the in-depth knowledge exchange between experts from different areas of mobility, show how luxury brands can embrace electric mobility futures.
The Icon is a great example of how brands can future-proof luxury. While unique design and elevated comfort are at the core of luxury offerings, they should be combined with a reduced environmental impact